Chanel

Chanel

Chanel CRM (Customer Relationship Management) supports client advisors in building long-term relationships with their customers. It allows staff to view purchase history, wishlists, and product availability, recommend items based on client preferences, and track key KPIs to improve client engagement and sales performance.

Chanel CRM (Customer Relationship Management) supports client advisors in building long-term relationships with their customers. It allows staff to view purchase history, wishlists, and product availability, recommend items based on client preferences, and track key KPIs to improve client engagement and sales performance.

Company

PwC

Company

PwC

Company

PwC

Year

2017

Year

2017

Year

2017

Role

UX/UI Designer

Role

UX/UI Designer

Role

UX/UI Designer

Design Step

Step 1

Step 1

Understood the high-level requirement document from product managers and marketing managers

Step 2

Step 2

Understood the motivations behind sales representatives

Step 3

Step 3

Translated the requirement document into user-facing features and contents

Step 4

Step 4

Illustrated the relationships between each feature

Structure

Wireframe

User Flow Review

01

Boutiques Location

Users can browse information of monthly sales, change

02

KPIs

Users can explore KPIs across multiple dimensions and time periods.

03

Customer List

Users can browse Customers List

04

Customer Profile

Users can browse Customers List

05

Customer Wishlist

Users can browse customer's Wishlist and check availablity

06

Chat With Customers

Users can directly chat with customers

07

Social

Users can link customers social media accounts

08

Calendar

Users can browse all events and appointments

09

Tasks

Users can browse and create tasks